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{"id":350,"date":"2024-06-12T16:45:00","date_gmt":"2024-06-12T14:45:00","guid":{"rendered":"http:\/\/localhost\/fragbite\/mfn_news\/marketing-campaign-for-in-game-token-koban-started\/"},"modified":"2024-06-24T10:56:02","modified_gmt":"2024-06-24T08:56:02","slug":"marketing-campaign-for-in-game-token-koban-started","status":"publish","type":"mfn_news","link":"https:\/\/fragbitegroup.clients.eyeconmedia.se\/en\/press\/marketing-campaign-for-in-game-token-koban-started\/","title":{"rendered":"Marketing campaign for in-game token $KOBAN started"},"content":{"rendered":"<div class=\"mfn-preamble\">\n<p><strong>Fragbite Group AB\u2019s (publ) (\u201cFragbite Group\u201d or \u201cthe Company\u201d) subsidiary Lucky Kat has today started the marketing campaign for the upcoming public launch and sale of in-game token $KOBAN. This includes the publication of $KOBAN Tokenomics \u2013 an outline of the planned allocation of supply.<\/strong><\/p>\n<\/div>\n<div class=\"mfn-body\">\n<p>Lucky Kat is today starting the marketing campaign for in-game token $KOBAN ahead of the upcoming public release and sale. This entails the publication of the Tokenomics of $KOBAN \u2013 a strategic document outlining allocation and stakeholder engagement activities. It also entails the start of a three-step marketing campaign which will run over the course of the coming period. As part of the launch, the Company plans to engage investors for an additional private sale. Unit price and date for the public launch will be communicated later via press release.<\/p>\n<p>$KOBAN is an in-game token which after public launch can be used as means of payment within Fragbite Group\u2019s web3 games, alongside being traded on external marketplaces. $KOBAN is a utility token empowering an ecosystem of games which means that over time, more games can be added to the ecosystem, both titles owned by Fragbite Group as well as titles owned by third parties. To date, approximately 38 MSEK has been raised in private sales of $KOBAN, generating revenue to support game and ecosystem development, ahead of the public launch and sale.<\/p>\n<p>\u201c<em>At Fragbite Group we are committed to deliver entertainment for the new generation of gamers, and we are very proud to have a web3 business area that is pioneering a new frontier in the gaming industry. The public launch of KOBAN is a milestone for the Group, it not only allows full web3 functionality for Panzerdogs and Cosmocadia, it is also the first building block for creating a modern, easily accessible and interconnected ecosystem of web3 games which puts the player experience and the love of gaming first<\/em>,\u201d says Stefan Tengvall, President and CEO, Fragbite Group<\/p>\n<p>&#34;<em>We are incredibly excited about the launch of $KOBAN and the opportunities it brings. Our vision of creating an entire ecosystem of web3 games not only maximizes the potential success of the KOBAN token but also enables a truly interoperable gaming environment. This approach gives control back to the players, allowing them to seamlessly use $KOBAN across multiple games, enhancing their gaming experience and value. We believe that by fostering this interconnected ecosystem, we can create a sustainable and engaging platform that benefits both developers and players alike<\/em>.&#34; says Zara Zamani, Fragbite Group Board Member and CEO of Lucky Kat.<\/p>\n<p>Towards the end of June, Lucky Kat will release an updated version of <em>Cosmocadia<\/em> on PC and mobile which has full web3 functionality, following the limited mobile release earlier this year which has allowed for a period of data collection through user acquisition (UA) campaigns. $KOBAN utility and integration have been developed for both <em>Panzerdogs<\/em> and <em>Cosmocadia<\/em>, ensuring the token is ready for seamless implementation immediately following the public launch.<\/p>\n<p>The $KOBAN marketing campaign is planned in three main steps consisting of activities designed to attract and engage users from both within and beyond the Sui blockchain. Activities include gamified tournament campaigns, social awareness campaigns, airdrop campaigns, and additional activities that are yet to be announced. All with the intended purpose to onboard new audiences into the $KOBAN gaming ecosystem. The $KOBAN Tokenomics document has today been made available via Lucky Kat\u2019s channels.<\/p>\n<p>The $KOBAN token is a collaboration between Fragbite Group subsidiaries Lucky Kat and Wagmi. Wagmi is the Company\u2019s issuer of financial assets within web3 and is, in its capacity as a licensed Virtual Asset Service Provider, responsible for issuing $KOBAN under the supervision of the Gibraltar Financial Services Commission. Lucky Kat is the Company\u2019s developer of web3 games and manages the $KOBAN launch process in terms of operations, marketing and stakeholder communication.<\/p>\n<\/div>\n<div class=\"mfn-footer mfn-contacts mfn-4764aa0e729e\">\n<p><strong class=\"mfn-heading-1\">For questions, please contact:<\/strong><\/p>\n<hr\/>\n<p>Erika Mattsson, Chief Communications Officer<br \/><a href=\"mailto:em@fragbitegroup.com\" rel=\"noopener\" target=\"_blank\">em@fragbitegroup.com<\/a><br \/>Phone: +46 8 520 277 82<\/p>\n<p>Redeye AB is the Company\u2019s Certified Adviser.<\/p>\n<\/div>\n<div class=\"mfn-footer mfn-about mfn-ccc6dc18ad3e\">\n<p><strong class=\"mfn-heading-1\">About us<\/strong><\/p>\n<hr\/>\n<p>Fragbite Group (publ) is a Swedish corporate group with a portfolio of established subsidiaries that develop, adapt and publish games and esports content within GAMING, ESPORTS and WEB3. Our products are developed for both traditional platforms \u2013 PC, mobile and console \u2013 and modern web3 platforms built on blockchain technology. The Group is headquartered in Stockholm and listed on Nasdaq First North Growth Market.<\/p>\n<\/div>\n<div class=\"mfn-footer mfn-attachment mfn-attachment-general\">\n<p><strong class=\"mfn-heading-1\">Attachments<\/strong><\/p>\n<hr\/>\n<p><a class=\"mfn-generated mfn-primary\" href=\"https:\/\/storage.mfn.se\/fe292d41-4e32-4e69-8fa8-b26ced5a1d9c\/marketing-campaign-for-in-game-token-koban-started.pdf\" rel=\"noopener\" target=\"_blank\">Marketing campaign for in-game token $KOBAN started<\/a><\/p>\n<\/div>\n<script>\n                Array.prototype.slice.call(document.querySelectorAll(\".mfn-footer.mfn-attachment\")).forEach(function (el) { el.remove() });\n            <\/script>\n        <div class=\"mfn-attachments-container\"><div class=\"mfn-attachment\"><a class=\"mfn-attachment-link\" href=\"https:\/\/storage.mfn.se\/fe292d41-4e32-4e69-8fa8-b26ced5a1d9c\/marketing-campaign-for-in-game-token-koban-started.pdf\"><span class=\"mfn-attachment-icon\"><img decoding=\"async\" src=\"https:\/\/storage.mfn.se\/fe292d41-4e32-4e69-8fa8-b26ced5a1d9c\/marketing-campaign-for-in-game-token-koban-started.pdf?type=jpg\"><\/span>Marketing campaign for in-game token $KOBAN started<\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Fragbite Group AB\u2019s (publ) (\u201cFragbite Group\u201d or \u201cthe Company\u201d) subsidiary Lucky Kat has today started the marketing campaign for the upcoming public launch and sale of in-game token $KOBAN. This includes the publication of $KOBAN Tokenomics \u2013 an outline of the planned allocation of supply. 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